Canvassing for Opinion - aka "Blairs Brain on Cannabis"

IMHO prohibition sentiment requires inherent addiction to status quo, an incapacity to visualise beyond the here and now and a desperate desire to know others might feel the same... Reform is not revolutionary, rather it is evolutionary. Having survived banging your head against a brick wall the evolutionist relishes having stopped. / Blair

Friday, December 31, 2004

Anti-marijuana message for teens

Sunday Times[Aust]: Anti-marijuana message for teens

THE NSW Government's anti-cannabis message will be targeted at teenagers through an advertising campaign in shopping centres and cinemas.

Special Minister of State John Della Bosca today launched an extension of the cannabis information campaign, which is part of the Government's $230 million drug program. It involves a series of posters at cinema and in shopping centre bathrooms during the January school holiday. A digitally animated slide also will screen in regional cinemas as part of pre-movie entertainment. "Cinemas and shopping centres draw thousands of young people during the summer school holidays," Mr Della Bosca said. "Rerunning the campaign during this period provides a great opportunity to reach as many young people as possible."

Mr Della Bosca said the campaign aimed to reinforce the message that cannabis was not a soft or recreational drug, or one without risks.

The anti-drugs campaign also has included the rollout of four cannabis treatment clinics across NSW and cannabis resource kits in high schools across the state.
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